A new approach to daily mobility: understand to act better with Mobishift
From Experimentation to Action: the Mobishift application takes over from 2026
The use of individual cars remains dominant in suburban areas, particularly for home-work trips. However, encouraging behavior change without truly understanding travel habits often leads to ineffective policies.
A Common Vision: Data-Driven Mobility Policies
UrbanThinkPlatform's strong conviction:
✨ To sustainably transform mobility, it must first be made visible, understandable, and shareable among stakeholders. ✨
That is why we are working to integrate these approaches into our territorial digital twins, so that mobility is no longer just a question of infrastructure, but a collective dynamic supported by evidence and concrete scenarios.
Our first approach through the experimental project BMDec (Decarbonized Mobility in Brittany), conducted in the Rennes Métropole area and with RATPDev in the Brest Métropole area: laying the groundwork for fine and dynamic observation of mobilities, by following on a daily basis the movements of volunteers for several months.
A pioneering approach to mobility observed "in real time"
Unlike one-off surveys, the project implemented:
Longitudinal panels of 300 panelists in Rennes and Brest, reporting their home-to-work journey every day.
An automatic enrichment of journeys (routes, alternatives, carbon emissions via the ADEME's CO₂ Impact API).
A curation and quality scoring to ensure data reliability.
A behavioral experimentation testing the effect of nudges (default option / CO₂ comparison).
The observed effects on car use remain modest but very real. Above all, the study highlights what produces a concrete impact… and what, alone, is not enough to change practices.
The momentum continues with a new phase: the development of the Mobishift application, in partnership with the IRISA laboratory and the consulting company GIDE. It aims to move from knowledge to operational tool.
If BMDec showed how to measure, the Mobishift application now aims to equip businesses and territories with a solution capable of:
✔ Mapping real home-to-work flows based on existing and declarative data,
✔ Identifying credible modal shift opportunities,
✔ Simulating the effect of concrete levers (parking, incentives, infrastructure, work organization…),
✔ Managing mobility plans over time with dashboards.
With Mobishift, the goal is no longer just to measure mobilities, but to equip those who can transform them: communities, businesses, developers, and operators. This data-driven, experimental, and simulation approach paves the way for more targeted, acceptable, and truly transformative policies.
Starting in 2026, Mobishift will become a concrete lever to move from observation to action, serving more sustainable, accessible, and resilient territories.
